A database is only as good as the methods it uses to capture and retain data. Nrby was built from the ground up to be an easy, seamless conduit into your company’s field data, enabling your teams to operate with the most comprehensive information possible. Field data collected can improve field work, enable companies to make more informed strategic decisions, offer new products, or even sell real time from the field. But it all starts with collecting clean field data.
Data Collection Techniques
Below are some techniques we deploy to empower our customers to collect field data:
- Field Team Inputs: Mobile teams are often the largest and most comprehensive source of data collection for any location intelligence software. As they travel to job sites, complete tasks, and resolve problems in the field, the information they capture can be uploaded directly into the Nrby platform as part of capturing information or completing a job. And since field teams rely on this information the most for their own work, they know which data is most relevant and important to add to the system.
- Customer Crowdsourcing: Nrby’s SmartPin platform doesn’t require extensive training or preparation, making it easy for companies to empower their own customers to use it. Many customers will take advantage of the ability to report service issues (real time) electronically or provide updates, especially if it allows them to avoid lengthy hold times and phone calls with traditional customer service agents. Companies that utilize this method of data collection are essentially crowdsourcing their database to a degree far beyond even the largest employee pool. Many times a hybrid of customers and mobile teams are utilized to capture data and realize incredible savings, higher efficiency, new revenue and enhanced CSAT.
- Sales Team Intelligence: Sales and Service often represent two completely separate departments. While that may be true, companies can create collaboration–even indirectly–by incentivizing their sales teams to add information to the Nrby platform, just as service teams are expected to do. In many cases, data obtained in this way is distinct from data collected from, say, a field team, and includes valuable intelligence like consumer preferences, price sensitivity, purchasing history, and more. This leads to opportunities collected from the field that it might not have captured in the past.
These techniques represent a few of the ways that Nrby facilitates extensive data collection. As a platform aimed at leveraging data at all levels–from the hands-on field technician to the forward-thinking executive–Nrby understands the value of drawing on a wide variety of sources to inform decision making and drive profits. Companies that capture and act on field data today will be better positioned for the challenges of tomorrow.